Resources
BOOK
By W. Chan Kim & Renee A. Mayborgne
If you are tired of competing head-to-head with other companies and feel like your strategy differs little from the competition surrounding you, you may need to redefine the rules of competition by creating a blue ocean strategy - focusing on the factors that customers really care about, while discarding factors they don’t
BOOK
By Chris Heivly
This book outlines five basic elements that are common to both fort-building and startup. It provides the reader a better understanding of the earliest micro-steps of starting your own business by overlaying Chris’s 30 years of experiences in startups, investments, big-company intrapreneurship and community development.
BOOK
By Jim Collins
This book investigates the question, Why are some companies able to become and remain visionary through multiple generations of leaders, across decades, and even centuries? Among the findings are Preserve the Core/Stimulate Progress, BHAGs, and the Genius of the AND.
VIDEO
ARTICLE
Creating a clear and succinct value proposition that is meaningful to all of a startup’s stakeholders, including its staff, customers and investors, is one of the first challenges any entrepreneur faces.
BOOK
By Jim Collins
This book addresses a single question: can a good company become a great company, and if so, how? Based on a five-year research project comparing companies that made the leap to those that did not, Good to Great shows that greatness is not primarily a function of circumstance but largely a matter of conscious choice, and discipline.
WEBSITE
These online tutorials feature courses designed to help interested parties learn more about the SBIR/STTR programs. From learning the nuances of each agency’s programs to figuring out how to calculate indirect rates, the Online Tutorials covers all of the bases within the application process for federal funding.
BOOK
By Simon Sinek
"Start With Why" shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.
BOOK
By Giff Constable
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
