Ruth Janjic is a marketing specialist with deep experience conducting secondary industry research, marketing analysis and strategy work. Ruth started her career in sales and marketing for one of the first Apple retailers, followed by a stint in high-growth technology firms, including Qualcomm. She switched to consulting during the dot-com boom, evaluating the online advertising and revenue models of emerging online publishers, and eventually advising on digital marketing strategies for traditional companies as they came online. Ruth has since spent hundreds of hours researching the strategies of a broad range of industries, including technology, publishing, retail, and professional services. More recently, she added not-for-profit organizations and small businesses to her knowledge base and enjoys helping them with their marketing challenges. Ruth holds an M.B.A. from the University of Washington and a B.A. from the University of New Hampshire. She is nationally-certified as an Economic Gardening Market Research Specialist through the Edward Lowe Foundation.