InDevR is a small, privately held biotechnology company in Boulder, CO. Founded in 2003, by Dr. Kathy Rowlen, Dr. John Birks and Dr. Laura Kuck, InDevR employs a highly motivated team of individuals dedicated to the development and commercialization of innovative technologies that will help fill gaps in the current paradigm for virus-related diagnostics.
InDevR develops advanced life science instrumentation and assays for analysis of viruses and other microorganisms. Their goal is to revolutionize microbiological analysis with affordable, easy-to-use instrumentation and assays that deliver reliable results in less time than traditional methods. InDevR’s products empower scientists with new tools to aid in their quest to extend our knowledge of viruses. Designed for application in fields ranging from vaccine research and development to the surveillance of pathogens, InDevR’s products streamline microbiological analysis.
InDevR was first introduced to the Boulder SBDC when they attended the “scaling UP” programs. These are a series of panels and workshops that the Boulder SBDC specifically developed (by Specialist Michael Minard, with support from Director Sharon King) for bioscience, aerospace, IT and cleantech companies. The “scaling UP” programs were funded in 2009 by a WIRED grant (Workforce Innovation in Regional Development,) through the Denver Metro EDC. After attending the workshops, InDevR tapped into the Boulder SBDC’s Individual Business Training program, an accelerated consulting program for science & technology businesses, also funded by the WIRED grant.
“At the time InDevR first attended the SBDC programs, we had no plans for how to do sales and marketing. We are a science company, focused on making the technology sound and reliable, without any plans for commercialization,” said Kathy.
Boulder SBDC specialist consultants Michael Minard, Jill Kenney and Sue Leenerman led the InDevR team through intensive strategic planning sessions at the SBDC, with ongoing follow up. According to Kathy, “We now have in place an excellent direct sales marketing strategy and much of the foundation came from consulting assistance from the Boulder SBDC.”
