Tuesday, November 29
2:00 – 3:30 pm

Online
(Zoom link sent out prior to webinar)

FREE Registration

This webinar is designed to help companies understand the different types of state, federal and corporate social and economic small business certifications and how they are used along, with the political aspects of each.

We will examine:

  • The fundamental differences between state, federal and corporate small business certifications
  • Certification strategies such as competitive set asides, sole source and direct award
  • Solicitations verses origination strategies utilizing certifications and which is the best for your governmental business development strategy
  • Event marketing with certifications and the strategies and the difference between procurement fairs, corporate round tables, town hall meetings and reverse trade fairs
  • How to work with Small Business Liaison Officers (SBLO) and Small Business Specialist (SBS), purchasers or buyers
  • Using certifications strategically to market into other states and how to target Fortune level corporations both though subcontracting and supplier diversity
  • Other types of contracting vehicles such as GSA schedules, IDIQs and BPAs

Finally, attendees will learn the most important aspect of marketing to state or federal agencies and how to avoid the certification “merry-go-round.”

Presented by:

Andra Hargrave

Senior SBDC Consultant
Partner, Global Sales Advisors
Director, Minority Business Development Agency (MBDA)
Andra Hargrave has over 15 years of direct national and international sales channel development in the areas of government procurement and fortune level 500 business development. His marketing channel development experience lies in a variety of industries, including technology-oriented manufacturing, service industries and distribution. Hargrave possesses an in-depth knowledge of state and federal set-aside procurement programs, such as SDB, HUB and the 8a Business Development Program, among others. He has served as the director of certification for the RMMSDC and currently serves as the statewide veteran’s consultant for the Colorado SBDC Network. His comprehension of federally-backed procurements, grants and certification programs, such as Advanced Technology and SBIR/STTR, is without equal.

PLEASE NOTE – ONCE YOU REGISTER, YOU WILL BE DIRECTED TO A NEW SCREEN TO FILL OUT YOUR INFORMATION IN GOTOWEBINAR – YOU MUST DO THIS IN ORDER TO RECEIVE YOUR PERSONALIZED LINK TO ACCESS THE WEBINAR (please click on “Continue” after you register and it will take you to the new screen).

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